But publicity stunts have been managed offline ... While many found the hoax alarming, it proved to be a successful marketing stunt as the chain generated an estimated $25 million (around £ ...

The publicity stunt, which also included a hotpot dinner ... a Chinese tycoon with an estimated net worth of US$11.2 billion. The public dispute and intensified competition between two of China ...

JD.com founder Richard Liu (劉強東) has delivered meal orders in Beijing as part of the a publicity stunt following a public feud with ... imposed by JD.com. MARKETING-INTERACTIVE has reached ...