Marketing efforts would tap into the person’s need to ... In addition to the six key sales psychology principles listed above, here are a few other principles that can help increase the likelihood of ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Specifically, the piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.