Two Austin Gamblers are in the running for $1 Million Dollars and the PBR Individual World Championship.PBR WORLD FINALS – ...

Why did a small North Texas town become a haven for Brazilians in the United States? The answer has a lot to do with how ...

Marcus Mast spoke with Madison Sawyer about the upcoming Professional Bull Riding World Finals taking place at AT&T Stadium ...

As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...

After the loss of his bull Twisted Steel, UFC’s Dana White returns to the arena with Playmate—one of the toughest rides in ...

The PBR World Finals begins at the Cowtown Coliseum in the Fort Worth Stockyard, where 45 of the world’s best bull riders ...

Block Six Analytics founder Adam Grossman has established a new sponsorship tech and analytics agency ROAR (Revenue Over & ...