As cowboy culture makes a stylish comeback, PBR is roping in Gen Z fans with viral videos, sold-out arenas, and a modern take ...

Marcus Mast spoke with Madison Sawyer about the upcoming Professional Bull Riding World Finals taking place at AT&T Stadium ...

Credit: Jeffrey Hazelwood & Ian Moore / Mashable Composite; Inna Milla/MajorDesigns/Werner Amann/LifeJourneys/Via Getty Images Professional Bull Riding was meant for TikTok fame. It’s short ...

Why did a small North Texas town become a haven for Brazilians in the United States? The answer has a lot to do with how ...

The CEO of the UFC has ventured into the world of Professional Bull Riding, and his new bull, 'Playmate', is not one to play with. Dana White, CEO of Ultimate Fighting Championship introduces ...

Dana White isn’t just sending fighters to sleep in the UFC octagon. These days, he’s also knocking cowboys off bulls. The UFC President has taken his love for adrenaline a step further with a ...

White’s latest purchase — Playmate — is one of more than 130 bulls that will compete at the PBR World Finals in Arlington and Fort Worth this month.

Block Six Analytics founder Adam Grossman has established a new sponsorship tech and analytics agency ROAR (Revenue Over & ...

According to new release notes, Google is rolling out the first 2025 software update for the Nest Wifi and Nest Wifi Pro. It’s not yet widely available. Update: Google has removed the Nest Wifi ...

Freeform will also air the season finale of its original docuseries "Not Her First Rodeo," which follows five women competing in the high-stakes world of professional bull riding. Freeform's "30 ...