Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Forgetting about one of the ingredients completely means the cake, or marketing campaign, is unlikely to succeed. Product If the product is expensive to produce, the price will have to be higher ...

Finally, many firms price their products too high and lose business as a result ... MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...