When Ohio State won yet another football championship, I sent a note to the athletic director at my own alma mater, ...

Dear Annie: I’m writing to “Tired Mom” about the situation with her and her best friend’s toddler girls not getting along. As ...

We tend to overlook the positive face of ambivalence. Recognizing it can motivate us to learn how to make ambivalence work ...

Why we worry, what we worry about, and 5 steps we can take to break free of unhealthy cycles of negative forecasting.

The central bank’s GDP estimates for 2025 and 2026 were lowered to 1.7% and 1.8%, respectively. Their unemployment estimate ...

First approval in the EU for Daiichi Sankyo and AstraZeneca’s DATROWAY based on TROPION-Breast01 trial showing 37% reduction in the risk of disease progression or death versus chemotherapy ...

In addition, they also used the model to explore scenarios of extreme rainfall on the embankment slope. "The model was telling us that a 24-hour rainfall or an extreme flooding event, for example ...

To make decisions, neurons assess at every moment whether the stimulus is positive or negative. If it is positive ... individual's context and memories. For example, the sound of fireworks ...

Italy failed to get past Germany and confirmed some disastrous defensive issues, but Susy Campanale insists there is still reason for optimism in the 2026 World Cup qualifiers. There is an ...

We examined daily positive and negative affect between May/June 2020 and February ... and it becomes possible to compare them to post-event assessments. For example, Farach et al. (2008) administered ...

Major drug companies are another example. They can market branded drugs at high price points because they're protected by patents. Competing on price can be effective but you risk decreasing ...

When a company has positive brand equity ... If the effects are negative, the tangible or intangible value is also negative. For example, if consumers prefer a generic product over a branded ...