The 1950s, an era of post-war optimism and burgeoning style, gifted us with iconic silhouettes and trends that continue to ...

Finding a comfortable, supportive and flattering swimsuit can be challenging, which is why we asked several fashion experts ...

Gone are the days of flower crowns and wellies – some of the major festival trends for 2025 are grounded in sex appeal.

Shoppers are raving about the perfect summer dress from Marks & Spencer. Not only have fashion fans hailed it for its ...

J.Crew dropped an early summer sale, and dozens of summer styles are discounted up to 50 percent off. Shop dresses, swimsuits ...

Pucci is in every cool-girl vacation photo dump for a reason—the vivid kaleidoscopic prints are the kind that transport you ...

Summer is coming, we swear. Trickling down from the spring/summer 2025 runways and our social media feeds, the top swimwear ...

Frankies Bikinis x Bella Hadid is the Fort Worth fever dream we need to get our hands on. But the collab is a bit of a budget buster, unfortunately. Luckily, Frankies has a 20% off sitewide sale on ...

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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Walking into the event space, I spotted an acquaintance wearing an Aran sweater with a tiered polka dot skirt and army boots. It was the & Other Stories skirt I saved to my Pinterest board ...

£50.15 £79 at Debenhams Then there's the impressive choice in colours and prints. Whether it's a dainty floral print you gravitate towards or an abstract polka dot, you can choose between various ...