But how can businesses effectively balance these elements without compromising their brand identity? The answer lies in ...

Billie, a personal care company, launched an innovative marketing campaign in Manhattan for its Coco Villa deodorant. Massive ...

Personal care brand Billie introduces its new deodorant scent Coco Villa with interactive posters in New York City.

Coco Villa is described as a sweet vanilla coconut scent, featuring spiced vanilla, coconut cream and sunny sandalwood.

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, print ads still held their own in the 2010s – from deliberate ad fails with ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad industry folk, designers and educators. Keep an eye out for more print ads by ...

Anant Ambani, the youngest scion of India’s most powerful business family, is steadily emerging as a unique and compelling public figure—one whose personal brand is deeply rooted in tradition ...

Searches for the Wallabee are up 382 per cent on TikTok, while a new campaign sees Gallagher front the brand in a pair of Desert Rain shoes, a rare Clarks silhouette which originally launched in ...

Shopping is often an enjoyable and empowering experience, driven by personal ... clothing brand Patagonia launched an advert with the message "Don't Buy This Jacket"—a good example of assertive ...

I built my personal brand by accident. I was 16 and trying to grow a business in the male-dominated property sector. I had no life experience, so I had to manufacture my own credibility and trust.