In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

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PR is the discipline of reputation and influence. PR builds credibility—paving the way from awareness to IPO. Beyond media ...

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Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, ...

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Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

Similarly, many modern marketing tactics feel like the squirrel—you can turn eyes for a few moments, but they lack lasting ...

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Perhaps the most famous example, is Nala the Cat, a Siamese-tabby mix with 4.5 million followers ... persuasive intent is transparent, or if people believe they endorse brands that they do not ...