Paul Rand was an American graphic designer known for his work in corporate logos. He was a prominent figure in Swiss Style and modernism. His work was influenced by Cassandre and Moholy-Nagy. Born in ...

Paul Rand (1914–1996 ... His views on the role of the designer in commercial advertising were emphatic: “The sincere artist needs not only the moral support that his belief in his work as an aesthetic ...

Director Preston McClanahan is joined by filmmaker Peter O’Neill—acting as cinematographer—to document this conversation with famed graphic designer Paul Rand. Shot on 16mm in the designer ...