India’s new-age millennial ... All said the market is wide open for scale and growth. Growing partnerships amid the OTT players, telcos, and other distribution channels indicate the market ...

Multiplay service revenue in India is predicted to grow at a steady compound annual growth rate (CAGR) of 4.2 per cent from ...

The success of shows like Amazon MX Player's Ek Badnaam Aashram underscores the potential for hybrid monetization strategies ...

But what are these CDN and OTT ... in India’s industries? Let us find out. The reason why the Indian market, or any other market for that matter, was earlier unacquainted with modern-day growth ...

This is the core challenge: monetisation. Turning viewership into sustainable revenue in India's OTT market is a complex balancing act. Currently, platforms rely on a mix of strategies, including ...

The streaming giant Netflix, which introduced India to the world of international OTT ... market will double from $1.1 billion in 2021 to $2.4 billion in 2026. However, it also predicts similar ...

Announcing action thriller's premiere on OTT platform, Mythri Movie makers ... as per estimates provided by industry tracker Sacnilk. Meanwhile, it did a business of ₹271 crore gross at the ...

The Malayalam film industry ... OTT platforms. "Athiran," a 2019 psychological thriller starring Sai Pallavi and Fahadh Faasil, is once again making waves, having topped the OTT charts on Disney+ ...