such as Hotstar in India, and iQIYI in China are also seeing phenomenal growth as long as they utilize both local content and international content. Recent Developments in the OTT Market - In ...

However, monetisation is still not an issue in the Indian OTT market. A recent PwC report reveals that India’s OTT revenues have increased four-fold since 2019. In 2023, the market grew by 20.9% ...

market in India is projected to grow at a compounded annual growth rate (CAGR) of 11.1% to become a $2.77 Bn opportunity by 2027 India’s OTT streaming market has continued its rapid ascent ...

Media consultancy Ormax noted in a report on the OTT market in India that it is over 550-million-strong, growing at around 13.5% annually over the last two years. This growth is led largely by ad ...

Meanwhile, it did a business of ₹271 crore gross at the domestic box office and minted ₹1469.95 crore gross in the overseas market. Also Read | 'Nykaa Wali Shaadi' OTT release: How to watch ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

MUMBAI: During the India Digital Summit, Kiran Mani, CEO - Digital at Jio Star, spoke compellingly about the urgent need for the over-the-top (OTT) industry ... about the growth potential of ...

Two companies are making the most of this scenario—they have become so indispensable that Hindi films are no longer being made unless they buy OTT rights ... market in India was a three-player ...

The Internet and Mobile Association of India ... the-top or OTT market is expected to reach Rs 11,944 crore by 2023, up from Rs 2,590 crore in 2018, logging in a compound annual growth of 36 ...

Various OTT platforms like Netflix, Amazon Prime, and Disney+ Hotstar are now incorporating more regional offerings. The Growth of Regional Language Content on OTT Platforms In India, there is ...