The quiet rise of K18—a premium haircare brand with a scientific soul—offers a textbook case of what modern consumers want, and what luxury brands must now deliver. Not louder claims. Not flashier ...

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Knowing your hair type is the key to giving it the best care. So, let’s take a closer look at the main hair types and their ...

"Don’t switch how you’re sitting halfway through the cut! Even crossing and uncrossing your legs can make a difference in how ...

Confession: even as a longtime beauty editor I’m still swayed by fancy packaging, seduced by glossy ads and suckered in by ...

If you have curly hair, there’s a good chance you’ve heard of the “curly girl method.” The technique is meant to add ...

Are you tired of hair fall, frizz, and dull locks? Read the article to know how natural henna cream can transform your ...

After using OUAI Detox Shampoo, I’ve seen some impressive results, but is it really worth the hype? Here’s the honest truth ...

Dermatologists share the best shampoos for dry scalps. Shop expert- and editor-approved hair cleansers from Vanicream, CeraVe ...

Touching your hair often transfers oils from your hands to your strands. Tying your hair up keeps sweat and oil from ...

The K18 Leave-In Molecular Repair Hair Mask has quickly become the crown jewel of the brand’s science-backed, ...

If you live with pets, keeping odors at bay can be a constant challenge. We rounded up expert advice and the best pet odor ...