A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...

With the race for Champions League football reaching the final few hurdles, we asked our fan contributors of five clubs involved to let us know if their team will make the top five and if not ...

The logos feature distinctly Filipino elements—most notably, the walis tingting, a traditional broom made from coconut leaf midribs, held by the Tandang in several marks. The jersey’s wordmark ...

The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to promote private ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

Lining the hallowed passage—the path on which every prospect who is at the draft will walk before their name is called—will be handcrafted wooden logos for all 32 teams, meticulously created ...

I was answering a higher calling, pursuing a greater aesthetic purpose. I was looking at all the fake logos, because I think they're neat. This isn't a bit. I've always been fascinated with minute ...

Lifehacker has been a go-to source of tech help and life advice since 2005. Our mission is to offer reliable tech help and credible, practical, science-based life advice to help you live better ...

President Trump vowed Monday to fight for a Long Island town to keep its school’s team name and logo after New York state demanded their removal because of a ban on Native American imagery.