We tested multiple scents from the House of Nazar—are they niche-quality fragrances or just another trend? Full review inside ...

The 155-year-old British brand is finding devoted fans among Millennials and Gen Z at a time when the demand for niche ...

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers ...

Beautinow.com is excited to announce the expansion of its collection with five prestigious brands: Scents of Wood, Nobile ...

Discover the best luxury perfume launches of 2025, from Henry Jacques' garden-inspired scents to Chloé's Egyptian ode.

The launch is highlighted by a pop-up activation on the 10th floor in the Iconic Zone, showcasing the brand’s key fragrances.

Discover 8 niche fragrance brands redefining perfume—from radish notes to minimalist jasmine. These scents are bold, original ...

China's fragrance market, valued at USD 1.24 billion in 2024, is set to reach USD 3.02 billion by 2030, growing at a CAGR of 7.54%. Driving factors include rising disposable income, urban expanses, ...

The international makeup brand Maybelline New York introduces the SUPER STAY TEDDY TINT – a liquid lipstick that lasts up to ...

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z ...

Niche perfumes are more than just scents; they are experiences bottled in glass. Unlike commercial fragrances, these are ...

Often icons of their days, these perfumes made feminist and political statements. They sparked new genres, fought the status ...