We tested multiple scents from the House of Nazar—are they niche-quality fragrances or just another trend? Full review inside ...

Discover 8 niche fragrance brands redefining perfume—from radish notes to minimalist jasmine. These scents are bold, original ...

Niche perfumes are more than just scents; they are experiences bottled in glass. Unlike commercial fragrances, these are ...

Cognac, whisky and rum are among the boozy notes experiencing a revival in perfumery, luring young male fragrance shoppers ...

Beautinow.com is excited to announce the expansion of its collection with five prestigious brands: Scents of Wood, Nobile ...

The 155-year-old British brand is finding devoted fans among Millennials and Gen Z at a time when the demand for niche ...

Discover the best luxury perfume launches of 2025, from Henry Jacques' garden-inspired scents to Chloé's Egyptian ode.

There was a time when fragrance loyalty split cleanly between the sporty punch of Davidoff Cool Water and the powdery essence ...

China's fragrance market, valued at USD 1.24 billion in 2024, is set to reach USD 3.02 billion by 2030, growing at a CAGR of 7.54%. Driving factors include rising disposable income, urban expanses, ...

Often icons of their days, these perfumes made feminist and political statements. They sparked new genres, fought the status ...

From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z ...

The robust performance came despite what the leading travel retailer and distributor termed a ‘complex environment’, characterised by volatility and uncertainty across some key markets and a ...