In the age of NIL, it's surprisingly rare to see college athletes featured in "Big Game" marketing however sports marketing ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

The Miami Dolphins had the easiest schedule in NFL in 2024 yet failed to make playoffs. But it turns out their 2025 schedule ...

Game-day superstitions are more common than you think. A recent poll reveals the odd rituals fans believe can sway a match - ...

From lucky shirts to special socks and a designated spot on the sofa, sports fans have revealed the game-day rituals they ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

Across Australia, history enthusiasts are having serious fun with medieval times through dedicated clubs, and finding ...

Nearly half of sport fans genuinely believe that their routines can determine whether their team will win or lose ...

Harold Lloyd’s silent campus football comedy is so formative that his estate sued another movie on this list for its obvious ...

In addition to practising medieval combat sports like sword fighting ... “I’m old enough to remember when being called a nerd was a premium insult, and it’s only really in the last 10 ...

Mark Pope’s Kentucky Wildcats don’t play any more defense than John Calipari’s final team that couldn’t guard a Division II ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...