At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Nissan's team has taken their truth to the streets, literally, telling customers that they have tariff-free, made in America ...

Search Engine Land » SEO » Amazon advertising match types: What you need to know Chat with SearchBot ... it can also be restrictive. For example, if your keyword is “black V-neck t-shirt ...

Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and ... ad is the most basic example of this) — to what is typically referred to ...

Sustainability at AstraZeneca is about using our capabilities to make the most meaningful impact where society needs it – health ... science-based targets. For example, in managing our carbon ...

With a new generation of fans coming into their own, the NBA needs to do a much better job of promoting those types of players on the same level as their established stars. If it fails to do so ...

Critically, the risks of conduct related issues that weighed heavily on the reputation of pharmaceutical companies prior to COVID-19 have not gone away, for example the minimising of side effects ...

Integrated marketing has long promised a unified experience across ... according to cultural dynamics and audience mood—then the integration is skin-deep. For example, a tech startup might launch a ...

The examples demonstrate what can be achieved if someone thinks beyond the conventional way of doing things; they show us how powerful such thinking can be. They also serve as a reminder that ...

And with increased competition for consumers’ attention, app companies need holistic ... an ever-evolving marketing landscape, it may be difficult to know where to start. But starting out with some ...