Grand Theft Auto V's 2013 launch redefined entertainment marketing, achieving $800 million in first-day sales. Rockstar Games ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

"Should we translate our ads?" Working at a global B2B marketing agency, this is a common question, particularly via ...

The Alpha Edge Media newsletters will compliment Aether's flagship trading market research platform, SentimenTrader.com, a financial technology platform providing artificial intelligence (AI)-driven ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

The legal market tends to change in two ways: gradually, then suddenly, to borrow Hemingway’s famous phrase. As private ...

Health care organizations working with marketers, independent sales representatives, advertising, and other consulting support to promote sales ...

• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Regional link-building is a long-term strategy that can show a service-based business is an authority in both its region and ...

Let’s be clear: culture isn’t just a layer to add to a campaign - it is the strategy. In a fragmented, fast-moving ...

In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...