Canadian actor and entrepreneur Shay Mitchell is the new Maybelline global ambassador. Here, she shares her fave beauty tips ...

With a truly mind-boggling 128,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the ...

Prominent Pakistani celebrities, including those mentioned above, who were once central to high-value campaigns, now find ...

Five of beauty's biggest retailers — from TikTok Shop, Saks and more — detail the products, brands and themes consumers ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

Gigi Hadid shoots a Maybelline commercial in New York City. The model was spotted in the middle of the street shooting her latest project with another model as they were directed by a film crew. Follo ...

Rebecca Black flexed her comedic chops for e.l.f. Cosmetics' latest fun commercial. Here, she tells PEOPLE about working with ...

Now that moms are throwing off the chains of tradition concerning cosmetics, I’m giddy to imagine what other maternal ...

Meghan Markle has been killing it in the podcast game.It's insane to think the first episode of Confessions of a Female Founder debuted on April 8 and we've learned so much more about the former ...

Social media influencers and the impact of viral, user-generated TikTok trends, particularly in the beauty sphere, now rival – or even eclipse – ‘traditional’ forms of advertising. (It’s worth noting ...