Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

SixDegrees.org, the national nonprofit founded by actor and philanthropist Kevin Bacon, has partnered with Advertising Week, ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

For executives looking to elevate their customer experience strategy, integrating communications into the core customer ...

Grubhub and Koddi take RTP behind the scenes to explore their unique media proposition and share their plans for the future.

SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to ...

President Daniel Lepper introduced Drew Comstock and Tanele Meado, who gave a great program on the Western Illinois Youth ...

Lionsgate has hired digital media veteran Brad Haugen, most recently president of Will and Jada Pinkett Smith’s Westbrook ...

In this wide-ranging interview with MoneyControl.com, she unpacks how Universal Music Group’s brand division is rewriting the rules of cultural marketing ... to music in advertising or branded ...

The way we are treated varies widely, but we’ve had the best experiences where we’ve been shown empathy and understanding, ...