A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Has Monzo’s increased marketing investment and focus on brand been enough to achieve its objectives of growing awareness and ...

The L.I.M.E. Season 16 Grand Finale featured an insightful conversation on HUL's agility and pursuit of excellence in a ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a ...

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

Universal’s marketing push for “Wicked,” which grossed more than $725 million worldwide, had few precedents in Hollywood history—and now the film is angling for Oscar votes. Across Los Angeles, billbo ...

Next to Windows, Word might just be Microsoft’s most iconic software throughout PC history. Who hasn’t used Word at least once in their life? And how many of us have to use it every week ...

Think event email marketing is dead? Think again, said Jay Schwedelson, founder of GURU Media Hub and podcast host of Do This, Not That: For Marketers, during a recent Women in Exhibitions Network ...

UPDATE: Now we know why this is happening so quietly: Microsoft says this free, ad-supported version of Office is only a test. Here’s the statement. –Paul “Microsoft has been conducting ...