Ong believes the recent rise of B2B influencer marketing is being driven by one thing ... Put simply, Ong says the best B2B influencer strategy is to stop writing like a company PowerPoint and start ...

These eight upstart consulting firms are specialized and have an AI-first philosophy, helping them compete with established ...

AI is quietly reshaping what it means to work as a consultant at top firms like McKinsey, BCG, Deloitte, KPMG, and others.

You’ll need to understand marketing, financing, customer service and more. However, pricing your offerings optimally is a ...

This week’s edition of Agency Advice asks industry chiefs the literal million-dollar question: what’s their secret to winning ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Learn actionable tips to master PowerPoint layouts and templates for polished, engaging presentations that leave a lasting ...

One way to define marketing strategy is as a method that companies ... The company must conduct market research to determine which consumer segment will be most interested in the product and ...

As we navigate the remainder of 2025, successful marketing leaders will focus less on perfect strategies and more on building effective translation layers between PowerPoint and frontline ...

Microsoft has unveiled a new sales strategy targeting small and medium-sized businesses (SMBs) by enlisting third-party firms ...