Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

The following four steps to an agile culture are a guide for companies that are making the transition from traditional to agile marketing. "Your customer and process are important, but if you don't ...

Step 1: Appoint an academy leader Install an academy ... At PR 20/20, we use our marketing automation software to streamline the process. For example, when a new employee is hired, we activate an ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...