Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

The following four steps to an agile culture are a guide for companies that are making the transition from traditional to agile marketing. "Your customer and process are important, but if you don't ...

A UGC campaign is the process of acquiring social media content ... landscape begins to shift to a more UGC-centric direction, what steps can you take to capitalize on this authentic marketing tactic?

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...