The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

In an increasingly competitive healthcare environment, dental practices across the UK and Ireland face growing challenges in attracting new patients and maintaining strong relationships with existing ...

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

With 87% of global B2B marketing leaders identifying first-party data as key to their strategies, it’s clear how essential it is. LinkedIn’s tools enable you to upload and match this data ...

Around 50 years ago, the final choice in the NFL Draft, which renews again this week, was branded “Mr. Irrelevant” by former CFL/NFL wide receiver Paul Salata. The moniker stuck. Years after his ...

For instance, if you’re selling marketing automation software, a marketing operations manager may be fed up with their current solution and ask senior management to consider a new tool.