At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

From airport security bins to vending machines, it is safe to say that influencers are getting creative with recent marketing ...

Indian summer marketing has undergone an evolution through the decades. Moving beyond traditional themes brands are ...

No doubt you know about the power of social media. But your familiarity with it may be limited to what you see your kids ...

Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people. In a world ruled by algorithms, SEJ brings timely ...

Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .

Mars, Incorporated — a global leader and maker of more than 40 beloved snacking, food and pet brands in the U.S., including M ...

In 2025, expect transformational shifts for AI-aided creativity, especially concerning image generation. With Character AI dominating the conversational AI and ...

When Will Wright pitched The Sims to his bosses at his own company years ago, he couldn’t get anyone excited about it. It was a miracle it shipped, and then it became the foundation for a franchise ...

Before event gets underway Friday, May 2, columnist/fairgoer David Allen visits for an overview as fairgrounds are set up.