Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...

Businesses frequently study their customers' profiles and behaviors to finetune their marketing approaches and tailor their inventory to attract more customers. Customers are often grouped ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Multiple regression analysis examines each marketing mix component (product, price, promotion, and place) as an independent variable influencing revenue. This approach provides detailed insights into ...