but that doesn’t mean you should approach it any differently than the rest of your marketing mix. In building your strategy, include both an early test and learning phase and target metrics you ...

This includes paying for the initial hires, obtaining office space, permits, licenses, inventory, research and market testing, product manufacturing, marketing, or any other operational expense.

Any debt capital is offset by a debt liability on the balance sheet. The capital structure of a company determines what mix of these types of capital it uses to fund its business. Economists look ...

Learning from consumers and retailers requires manufacturers to wade through a complex strategic marketing equation made up of constantly shifting variables. The consumer shopping journey is ...