New Delhi: The Competition Commission of India (CCI) has intensified its scrutiny of quick commerce platforms by requesting additional evidence from the All India Consumer Products Distributors ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...

In today's marketing landscape, acknowledging and embracing diversity is crucial, especially when it comes to physical abilities. Crafting marketing strategies that are inclusive not only reflects ...

While players on PlayStation 5 and Xbox Series X/S ditched physical games in favor of digital downloads in droves, Switch fans had been holding the line. But that might change with the Switch 2 ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Within the 4Ps of marketing, Place is the most overlooked strategic lever. Traditionally, place referred to the geographic distribution process and the physical placement of ... to “Tar-jey,” there ...