Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix ... The 5A’s Model: Mapping ...

Achieve answers to critical business questions in minutes with Liquid Mix solution—80% faster than traditional marketing mix models. Flexible: Leverage Unify+, an on-demand decision-making platform ...

and manage the predictive marketing response models at the heart of marketing mix analytics. Do you want more-frequent model updates from your supplier? Be prepared to open your pocketbook. A solid in ...

The ad industry has been hard at work, adopting clean rooms for data collaboration, developing IDs for better targeting and refining marketing mix models. For the forward-looking players involved in ...

When you come down to doing a marketing mix model, that means that that marketing mix model, which is using that inflated price, is also incorrect. And so it has layers of issues in my mind.” ...

For example, a new mobile phone handset is usually launched with a high initial price, with the price falling as competitors update and launch their latest models. This pricing strategy can only ...