Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

These issues are not simply technical oversights; they reflect a deeper misalignment between concept and context. While international firms bring valuable perspective and design expertise ...