The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human ... AI is transforming this landscape through automation ...

Saibal Biswas has resigned from his position as Senior Vice President and Head of Marketing and Partnerships at MediBuddy in early April. During his tenure since June 2022, he spearheaded key ...

New Delhi: Google is reportedly preparing for a fresh round of layoffs that will impact its advertising, sales, and marketing teams in India. According to a Business Standard report, Google’s ...

The shifting regional and end-market mix, particularly the increased importance of South Korea and memory applications, reflects the evolving dynamics of the semiconductor industry. While ...

While stock market turmoil has grabbed headlines amid ... be implemented this week,” Wedbush analyst Dan Ives wrote in a report on Monday. Maintaining the vast menu of tariffs heightened the ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...

An essential part of a real estate agent’s responsibilities includes being able to clearly communicate a pricing strategy for any property and identify current market trends. Comparative market ...