To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

A study has uncovered the first physical evidence of human-animal gladiatorial combat in the Roman period. The research, published in PLOS One, presents compelling skeletal evidence of a human ...

Prof Tim Thompson, the forensic expert who led the study, said this was the first "physical evidence" of gladiators fighting big cats. "For years our understanding of Roman gladiatorial combat and ...

A gladiator was bitten and probably killed by a lion, reveals the first physical evidence of human combat with animals in Roman times. Bite marks found on the pelvis of a skeleton discovered in a ...

Physical marketing continues to prove its relevance when combined with innovative technology. One of the most exciting advancements in physical marketing is the integration of QR codes and augmented ...

White House physician Sean Barbabella pointed to President Trump’s “frequent victories in golf events” as evidence of the ... condition in a memo on his physical examination results.

In the traditional marketing mix model, a marketing plan would fall under the category of “promotion,” which is one of the “four Ps,” a term coined by Neil Borden to describe the marketing ...