To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

MANILA, Philippines — Party-list groups Pagtibayin at Palaguin ang Pangkabuhayang Pilipino (4Ps) and Duterte Youth continued to dominate poll surveys with less than a month to go before the May 12 ...

The skeletal system comprises 206 bones and has two main parts: the axial skeleton and the appendicular skeleton. The skeletal system includes your bones, ligaments that attach bone to bone, and ...