In a world where artificial intelligence is making waves across industries, a recent AI slip-up has inadvertently thrust A.1. Sauce ...

Founder-led marketing can be your game-changer. Want to implement this in your business? Start by documenting your daily ...

The first boxed cake mix was not invented by General Mills (not a retired officer) or Pillsbury. The product came from the creativity of John D. Duff of P. Duff and sons.

Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

The Duchess of Sussex's jam, cookie mix and "flower sprinkles" sold out immediately. We asked branding pros to assess the ...

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...

Heineken has chosen WPP to be “its global shopper marketing and commerce partner”.The announcement:WPP today announced that ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

WPP has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. This first article focuses on Casie Jordan, Senior Vice President of ...