In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data. The foundation of any successful marketing campaign i ...

Each element must be balanced and consistent with the others to ensure the success of the marketing campaign. Think of a marketing strategy as a cake that is baked using four ingredients.

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...