Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

Measurements to judge the success of marketing strategies, including market share and response rates from advertising. Marketing metrics is applied to gross rating points, media impressions, software ...

Transform your marketing strategy with effective marketing dashboards that focus on actionable insights rather than vanity ...

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

That's because Marketing usually focuses on lead-based or account-based metrics, whereas Sales, Finance, and Customer Success are completely revenue-driven. The result is that Marketing is usually ...

"Data's gold in our business." Insider spoke with 15 influencer-marketing experts, brands, agents, and managers about the metrics brands use to determine which creators to partner with and measure ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and ...