Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

Transform your marketing strategy with effective marketing dashboards that focus on actionable insights rather than vanity ...

Measurements to judge the success of marketing strategies, including market share and response rates from advertising. Marketing metrics is applied to gross rating points, media impressions, software ...

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

"Data's gold in our business." Insider spoke with 15 influencer-marketing experts, brands, agents, and managers about the metrics brands use to determine which creators to partner with and measure ...

Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and ...

Influencer marketing has become one of the most important ... This dynamic also includes third-party companies that act as mediators, build metrics, match brands with influencers and quantify ...