To truly resonate, brands must do what great performers do: Focus the audience, speak their language, dramatize real life, ...

To help you do this, 17 Forbes Communications Council members recommend some underrated local marketing strategies and explain how they can drive long-term success. 1. Establish Yourself As A ...

Below, we take a look at Philip Morris (PM), a company that currently ... For PM, shares are up 2.17% over the past week while the Zacks Tobacco industry is up 2.48% over the same time period.

Philip Black is a senior director analyst within Gartner focused on marketing strategy leadership, with an emphasis on B2B brand strategy and activation, B2B product marketing strategy, and agency ...

BRADENTON, Fla. (WWSB) - The former director for media and marketing for New College of Florida’s admissions office has been arrested on charges of exposing his sexual organs, the Manatee County ...

Minson will lead the company’s integrated marketing strategy, driving sustained demand generation, enhancing brand visibility and delivering media efficiency. She will focus on ensuring message ...

Get to know the industry leaders who recognize excellence in marketing. Today we spotlight Shyam Sunder, vice president, marketing at TBO.COM and judge for The Drum Awards EMEA. A strategic brand ...

A complaint against a Fitzdares featuring Stuart Broad, who the complainant argued is a sportsman who was likely to be of “strong appeal” to people under the age of 18, has been overturned. A post on ...