We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

Below, we take a look at Philip Morris (PM), a company that currently ... For PM, shares are up 2.17% over the past week while the Zacks Tobacco industry is up 2.48% over the same time period.

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance ...

BRADENTON, Fla. (WWSB) - The former director for media and marketing for New College of Florida’s admissions office has been arrested on charges of exposing his sexual organs, the Manatee County ...

Minson will lead the company’s integrated marketing strategy, driving sustained demand generation, enhancing brand visibility and delivering media efficiency. She will focus on ensuring message ...

Get to know the industry leaders who recognize excellence in marketing. Today we spotlight Shyam Sunder, vice president, marketing at TBO.COM and judge for The Drum Awards EMEA. A strategic brand ...

A complaint against a Fitzdares featuring Stuart Broad, who the complainant argued is a sportsman who was likely to be of “strong appeal” to people under the age of 18, has been overturned. A post on ...

Business management ensures a company runs smoothly and achieves its goals, while digital marketing connects brands with their audiences in a fast-changing, online world. Together, they create the ...