The book delves into essential marketing topics such as brand management, go-to-market strategies ... for us to be featured in the book of Philip Kotler, a globally recognized figure in the ...

One of her recent presentations was at Philip Kotler's Global Marketing Summit, where her talk on the influence of biological intelligence on organic business growth reached an audience of more ...

The central thesis of the book challenges conventional wisdom. Instead of merely improving complaint resolution, the authors ...

The chief of staff role is becoming a structural necessity, bringing alignment to ambition, rhythm to execution and cohesion ...

The most successful marketers in this new era won’t be the ones doing more, they’ll be the ones orchestrating more.

When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...