By providing consistent exposure to brand messages across various channels and devices, it encourages consumers to move further down the marketing funnel, from awareness to consideration and purchase.

a leading marketing and advertising platform that helps business-to-consumer brands grow, today announced the launch of its Connected TV (CTV) offering. This offering expands AdRoll's full-funnel ...

AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full-funnel campaigns. Powered by industry-leading AI and automation, the AdRoll ...

Where is the disconnect? Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. Too often, we optimize for top-of-funnel events ...