A digital marketing executive has died after she ran through a glass door after an argument with her boyfriend. Claire Austin, 38, partially severed her arm running through an internal glass ...

Start With Who They Are—and Who They Want to Be Every great identity marketing campaign begins by asking: Who is my customer today? Who do they aspire to become? Direct mail gives you the ...

Sky is promoting the launch of its Sky Sports+ service with a multichannel campaign made by its in-house creative team.

We’re thrilled to bring this campaign to life, marking an exciting step forward in how we connect with our guests.” — Mark Shambura, Chief Marketing Officer, Panera Bread “With ‘It Just Meals Good,’ ...

About a year after Panera Bread unveiled the biggest menu transformation in its history, the fast-casual chain on Thursday launched a new marketing campaign with the message: “It just meals good.” The ...

That’s why impact-based marketing hits different. These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past. Photo ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Last year’s Oscar-nominated film “The Brutalist” was epic in ...

“From lead capture to large-scale campaigns, Nimble now provides an all-in-one platform for sales and marketing teams to collaborate and grow.” “Nimble has always been about helping people ...

Khalid Aziz is the marketing director B2B at Canon UK and Ireland. The opinion piece was first published in Campaign's sister title Performance Marketing World.