Explore Meta AI's new premium plans and enhancements for a personalized user experience in the evolving tech landscape.

If search and social media have democratised marketing in the world, artificial intelligence (AI) is advertising's most ...

Rivian is tapping into its passionate owner base as part of its 1st full-fledged marketing campaign, which turns stories from real owners into ads.

Digital advertising platforms are in flux. From antitrust lawsuits to a (still) looming TikTok ban, how will tech platform ...

Today, a business needs to dominate hyper-local search results to stay competitive.” — Brett Thomas NEW ORLEANS, LA, UNITED ...

Building a foundation of trust fosters long-term relationships and ensures success. Remember, trust is earned, not given. By ...

Recognising commercial creativity, innovation, strategy, and leadership. That is what the Financial Standard MAX Awards is all about. 20 awards will be showcased, covering the leading agencies, ...

What Is Geolocation Marketing? Geolocation marketing is the practice of using a customer's physical location to inform a business's advertising strategy. Information on customers' whereabouts are ...

Rischitelli also points out that data can be actively used during the event. “Before we looked at analytics ‘post-factum,’” he says. “Now organizers, exhibitors, and even the participants themselves ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Meta for Business earns top honors in 2025 for its innovative AI-enabled targeting, multi-platform reach, and data-driven insights, setting the ...