During today's Mario Kart World Direct, we got a closer look ... but today's Direct decided to feature this blue cutie in a very meme-specific way...by repeatedly throwing him off cliffs.

Right down to one of the cows populating Moo Moo Meadows in Mario Kart 8. The Moo Moo ... They're also, predictably, making all sorts of of memes: The addition of Cow has also led to some ...

Whether you’re a hardcore speedrunner or a casual “I just like Mario Kart” player, these memes will have you laughing ... is spitting straight-up wisdom. 8. Groundbreaking plumbing lore ...