The evolution of eyebrow trends has always been a fascinating mirror to societal shifts and personal style statements.

"The first attempts were... Not great. But I asked the community how I could improve and they were super supportive," Arthur Gwynne told Newsweek.

From sex workers to the silver screen and drag queens, blue eyeshadow boasts a storied past. Here, experts trace the origins ...

Are you busy? Running late? Chronically short on time? The pros share seven easy steps for a radiant summer beauty look.

You describe yourself as a "face decorator" in your TikTok bio, which taps into your artistic approach to makeup. Have you ...

Beauty and lifestyle influencer Kat James shares her eyeshadow tips and tricks for all ages. Plus, shop affordable makeup ...

Benefit’s splashtint is a dewy lip tint designed to enhance your natural pout. The hydrating formula works to visibly smooth fine lines with hyaluronic acid, goji berry seed oil, and glycerin all ...

Skin Nova is a fail-safe option for itsy bitsy makeup bags. Niacinamide and beta-glucan in its ingredients list make for the ...

Our lives are complicated enough without needing multi-step instructions and secret hacks to get something to work. From a ...

A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

J ust a dab of the right eyeshadow can enhance your overall look. Be it for a party or for a regular day at work, matte eyeshadow palettes are your true BFF. From the subtle shade ...

Put tints to the test this summer with colourful make-up, from powerful pigments and intense tinctures to colour-codes that a ...