Brow ink with a brush tip in the shade Warm Brown.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

Skin nourishers like hyaluronic acid, licorice root extract, grape seed oil, aloe, jojoba esters, and coconut fruit extract ...

Here are seven common items you should avoid putting on your face, no matter how convincing the internet gurus ...

Of course, the allure of dewy skin and that elusive lit-from-within glow is understandable—minimalist make-up looks fresh and modern and feels like it’s a celebration of natural skin. But while this ...

The girl who was once afraid of stepping outside makeup-free now has a more glowy ... a significant difference in how long acne spots remain on my face. Even if I do get a zit here and there ...

Our Beauty Editor gets to the bottom of sunscreen spots and shares the best non-pore-clogging formulas she has found ...

Shoppers claim the Nivea product quickly faded dark spots and left them with firmer skin - and it's now down to £10.

Sure, there are toners that can help cleanse by removing layers of makeup and sunscreen, but there are also products that can ...

Our lives are complicated enough without needing multi-step instructions and secret hacks to get something to work. From a ...

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...