Brow ink with a brush tip in the shade Warm Brown.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Shanaya Kapoor's beach diaries might tempt you to plan a seaside getaway, but don’t head out without taking proper measures ...

A writer attempts the TikTok-viral "contrast theory," where you do your makeup based on the difference between the tone of ...

Skin nourishers like hyaluronic acid, licorice root extract, grape seed oil, aloe, jojoba esters, and coconut fruit extract ...

Here are seven common items you should avoid putting on your face, no matter how convincing the internet gurus ...

Sure, there are toners that can help cleanse by removing layers of makeup and sunscreen, but there are also products that can ...

Our lives are complicated enough without needing multi-step instructions and secret hacks to get something to work. From a ...

This lightweight moisturizer is formulated with hyaluronic acid and licorice root to hydrate, brighten the skin, and ensure ...

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

Discover why melanin-rich skin needs sun protection and find the perfect sunscreens that blend invisibly while preventing ...

Jenner isn’t the only star to go au naturel. Supermodel Kate Moss has been favouring invisible make-up looks as of late, ...