Temperatures are finally warming up, and deodorant is again a nonnegotiable before leaving the house. But while people typically use deodorant just under their arms to ward off odors, brands are ...

Finding a deodorant that actually does its job shouldn't feel like an impossible task. Some formulas smell amazing but leave ...

LYNX is set to discontinue an iconic deodorant, leaving shoppers devastated. But the brand has hinted the beloved spray may one day make a "legendary comeback". Bosses took to Instagram to share ...

But it didn’t pass his own smell test. The deodorant market was already awash in global brands. And Patel had a rule: “If consumers can name seven brands in a category, I don’t enter it.” He went in ...